The vision and strategy for this car seat was to design a car concept that has a consistent style that balances between high-tech methods and our natural resources, The nature.
![](https://cdn.myportfolio.com/1a6bc7e7-6d2d-4a3d-83d2-4487d7a31ab8/536e3f49-ce24-4b9a-888c-d634788907f0_rw_1920.png?h=49e36060528b0588e0e9491243737519)
For a more pleasant and harmonious impression of the interior, I started to laborate with earthy colors with not so high contrasts. The seat has a clearness with distinct lines that contrast with the organic pattern. I really believe in using the natural structure for a more rigid construction and to be surrounded with organic compositions in the long run, which gives a positive psychological impact. With that in mind I have translated it into a usable product which fits into the high-tech society we live in today.
![](https://cdn.myportfolio.com/1a6bc7e7-6d2d-4a3d-83d2-4487d7a31ab8/62eaa801-8d9b-40ac-9a24-d7ce8e25d403_rw_1920.png?h=405cf2e82527d3c92948c89b2388e1bf)
![](https://cdn.myportfolio.com/1a6bc7e7-6d2d-4a3d-83d2-4487d7a31ab8/6b75e2b0-74e0-45f2-beea-3375596ed80e_rw_1920.png?h=a4b352fa2199d6ac385c6bbeee5145d1)
Generative design is the same as less material which is something I think is beneficial, especially for a vehicle which has lots of components. Some parts of the seat will be produced by 3D-printing as the backrest and seat cushion, which can be something other than fabric, for example a biocomposite material. The chair body rests on a cone for this rendering scene but will be more uniform into the car body itself when the car design is complete.
![](https://cdn.myportfolio.com/1a6bc7e7-6d2d-4a3d-83d2-4487d7a31ab8/c24d2abc-5a5c-44d9-afeb-3f85a485dbcb_rw_1200.png?h=27b787c9841801fa02ff53f3803ac2c9)
![](https://cdn.myportfolio.com/1a6bc7e7-6d2d-4a3d-83d2-4487d7a31ab8/27f31d5e-b22c-44ff-9df4-cee300de2b62_rw_1200.png?h=8dca0da11acb4fe55ca56e7b1b99b791)
![](https://cdn.myportfolio.com/1a6bc7e7-6d2d-4a3d-83d2-4487d7a31ab8/19e4036e-3a9a-4f57-b1fc-e9f76b00427d_rw_1200.png?h=340f4a18f4c027479a23ed11e1e23a03)
![](https://cdn.myportfolio.com/1a6bc7e7-6d2d-4a3d-83d2-4487d7a31ab8/3ef06e0e-a8c6-4271-92af-0254ad3398b8_rw_1920.png?h=dd4ed561c4b0c9c556b33dec4c350918)
Last but not least the rear view.